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Journal

For anyone struggling with growing your business, read this:

SPRINTS are for anyone with a problem to solve.

Usually, when clients approach me, they are looking for something that will increase their sales or help them reach a certain audience. They usually come with ideas such as doing a re-branding, rebuilding their website, or creating content for social media. 

The usual approach to this request, would be to sit down with the client, come up with a concept, build a few proposals, pick one, and then launch it. The problem with this process is that the product created is just the vision of the designer and the person who is in contact with the designer. The products (web page, app, interface, branding) are only tested after launching them and after spending time and resources on building them. If there is something that is not clear or that is not well received amongst your users, you will only know after the launch. 

My alternative to this process is the DESIGN SPRINT, a structured step by step system for solving big problems as a team in one week. It also offers a practical solution to the messiness of working in a group.

It also offers a practical solution to the messiness of working in a group. 

Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, and more—packaged into a battle-tested process that any team can use. You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments. It gives your team a shortcut to learning without building or launching, so you can say goodbye to bulky and long projects.

This is how a SPRINT works:

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On Monday, you’ll map out the problem and pick an important place to focus.

On Tuesday, you’ll sketch competing solutions on paper.

On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis.

On Thursday, you’ll hammer out a high-fidelity prototype.

And on Friday, you’ll test it with real live humans.

What else can SPRINTS be used for? Business model validation, organizational change, digital transformation, to see if you value proposition is really valid, and increasing sales, to name a few.

SPRINT is not about innovation or being “out there” it’s just about solving a problem in a straight forward way.

Design Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. You can also think of the SPRINT as the scientific method applied to strategy, brands, and products. It is a process that validates and systematizes an experiment or a new idea, reducing its risk. 

You can also think of the SPRINT as the scientific method applied to strategy, brands, and products. 

Don’t invest months of time, invest a week.